Author's posts

Want More Traffic..Use GIFS

Animated images — also known as GIFs — have become one of the hottest social media tools.They tell a story, add humor and emotion, and can create a lasting impression on millions of readers. In your wordpress websiste create a new post and add a link to your GIF.

So simple.

Go now and check out all the stickers and Gifs and start getting more traffic.
Happy, happy, joy, joy.

Have the world’s largest GIF library at your fingertips.

Go now and check out all the stickers and Gifs and start getting more traffic.
Happy, happy, joy, joy.

Why say something with words when you can say it with a dancing duo?

Using Both KDP and IngramSpark for Distribution

KDP and IngramSpark are two Print-On-Demand printers often used by self-publishing authors. They both print, and distribute, your book to online retailers, such as Amazon and Authors often struggle with the choice on which one to use for their book. The answer for you might be both.

My suggestion is to use IngramSpark to distribute your book to everywhere except Amazon and use CreateSpace to distribute to Amazon only.

To do this is you would set up an account at both and upload your book to both. I typically let the listing go live on Amazon through CreateSpace first, then release the title for distribution through IngramSpark. Amazon will see that they already have the title through CreateSpace and will not pick it up through Ingram. If your title is already on Amazon through IngramSpark, you can also submit through CreateSpace and the CreateSpace version will replace the one from IngramSpark.

Here is a step by step:

  1. Create an account at IngramSpark.
  2. Create an account at CreateSpace.
  3. Upload your files to both IngramSpark and CreateSpace. (you will need to set up your cover to each of their specifications, as they are different)
  4. Use the SAME ISBN at both. (this is important!)
  5. Select CreateSpace’s Standard Distribution option. Do NOT select the Expanded Distribution option. (this is important!)
  6. Get a proof copy through CreateSpace. I recommend a printed proof copy, but it is not required.
  7. Once you receive and approve your proof, approve the proof on CreateSpace.
  8. Wait for your book to go live on Amazon. This typically takes 1-3 days.
  9. Approve your book for distribution at IngramSpark. You can also order a printed proof through IngramSpark, but it is not critical.

If you need help contact me

How to set up interior book files for publishing

You want to publish your book but not sure on how to set-up your interior files for print?

Here are three main steps to get you started.

  1. Decide what trim size your book will be and what type of binding you will have.
    The trim size is what size book you would like to create…the most popular is a 6×9. Usually when you set the trim size the margins will be set…this is if you are using Word doc..Createspace and lULU two printers that I use and they have trim size templates that make setting up the interior of your book easy.
    The binding can be coil, saddle stitch or perfect bound depending on how you want your book to look. Saddle stitch is generally used for programs and for leaflets of 64 pages or less. I use perfect bound for my books and coil bindings for my Journals and Coloring Books.
  2.  How to format your cover file for printing.
    Your cover will be created as a separate PDF and contain back and front and spine of cover. I use CreateSpace cover templates to make my covers.That way I make sure my dimensions are correct and they formulate the spine width for you based on your page count.
  3. Prepare your interior content for a  PDF file.
    With your interior content make sure you are using single page format and not in printer or reader spreads. Remember that the number of pages of your content should end in an even number. For formatting chapter books basically each new chapter will start on new page which should be an odd number which is the right side page and the odd number pages are the left side when looking at an open book. A “page” equals one side of the paper. Save the interior content as a PDF.

Some things to remember when converting file to PDF

All color images must be converted to CMYK format and inserted into text not copied.

All fonts must be embedded

All images must be 300dpi

All black and white images converted to greyscale.

Easy peasy, but if you have questions or need help just drop me an email

Why Use Amazon To Boost Your Book Business

Did you know there is ONE website on the internet that can bring you 100% passive income (when used correctly)? This website has 244 MILLION users already. This means you NEVER have to worry about traffic. Ever.

Plus, you don’t need a website, experience, and very limited technical know-how… it’s really easy to get started!

I’m talking about publishing your masterpiece on Amazon as a Kindle and Paperback version. This is a great time to get it done and fulfil your ambition of becoming a published author..

Here are seven good reasons to self-publish on Amazon right now. According to the latest research…
1.The Big Five traditional publishers now account for only 16% of the e-books on Amazon’s bestseller lists. DRM (digital rights management) “harms e-book sales at any price point.”

2.Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.

3.Indie (self-published) authors are earning nearly 40% of the e-book dollars going to authors.

4. Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller, and romance genres but – and here is the surprise – they are also taking “significant market share in all genres.”

5.Indie books are now a significant and permanent part of the book publishing landscape.

6.Royalties range up to 70% of your listed price.
7.Your books are available globally wherever Amazon has a footprint.

Some more facts…
•$2.99 and $3.99 are currently the pricing sweet spots for most e-book bestsellers. In general, authors who price their books modestly earn more than those whose average price is higher, but 99 cents is no longer recommended.

•Readers prefer longer e-books. In fact, bestselling books tend to be over 100,000 words.

•Series books outsell standalone books, although series books under 50,000 words are at a sales disadvantage.

•Free still works as a marketing tool, especially when an author offers the first book in a series for free.

•Pre-orders give authors a sales advantage.

•Non-fiction earns more at higher prices and it is recommended that authors experiment with higher prices.

Publishing your books on this amazing platform is free. Amazon does all the selling and distribution… and sends you the royalties.

Of course, you need to know HOW to format your book for their sales platform. That is the “tricky” part.

Contact me and I can show you how.

Helping You Publish Your Book on Amazon

5 Book Publishing Mistakes To Avoid

Publishing your book can be a big pain if you do not know what you are doing. Here are 5 Mistakes to avoid and think about before you print your book.

1. Wrong formatting – Chapters need to start on the right, chapter headings need to be consistent throughout and fonts need to be consistent.Note that fonts should be in the serif family for easier reading—and to ensure the book looks professional. Readers don’t want to spend hours reading books typeset in Arial fonts or Comic Sans.

2.Weak Back Cover Copy – The description of your book that goes on the back cover is typically the same sales copy that will be published on Amazon,, etc. This description is often your only chance to convince a reader to buy the book, which means that it must sizzle and convince a potential reader to fork over some cash.

For nonfiction, back cover copy should explain the benefits for the reader. For memoir and fiction, the copy should summarize a compelling story.

3.Wrong Book Pricing – A sure sign of a self-published book is when its price doesn’t align with others in the genre. For example, if you’ve authored a short, 100-page self-development book, don’t price the paperback at $24.99. When you do a little research into the genre, you’ll find that a short nonfiction book will more likely land in the $14.99 price range.

You also need to make sure you allow for enough margin to make a profit. Using the same example, your 100-page trade paperback will likely have a wholesale cost between $3 to $5, depending on your printer. When you set the retail price at $14.99, Amazon and other retailers will typically take around 50% off the cover price, thus paying you $7.50 for the book. Make sure to run these calculations before setting your retail price.

4.Forgotten Marketing – Waiting until the book is published is the worst time to think about marketing! Ideally, your marketing plans should begin as far in advance as possible. This can mean months or years before the book is released. Do yourself a favor and start establishing a marketing plan long before your next book becomes available. this includes setting up your website and social media profiles.

5.Wrong Publishing Company Name – If you are publishing your book with a “big box” publisher, like CreateSpace or IngramSpark, be sure to establish your own publishing company name. Allowing your brand to be associated with self-publishing services like IngramSpark or CreateSpace instantly tells media pros and potential readers that you’re self-published.

When deciding on a publishing company name, try to choose something that sounds like a legitimate publishing company. If your name is Annie Author, avoid using something like “Annie’s Publishing Co.” Remember, the goal is to create a professionally-produced book that doesn’t look like it was self-published.

These are 5 mistakes you can avoid when publishing your book. You can download a free publishing checklist to keep you organized. If you have questions just ask me, I would love to help you.

Use Your Book As A Business Card

Did you know that writing a book  and use it as a business card is a powerful marketing tool for you as a business owner?

By the way you are are not publishing your book in hopes of becoming a best-selling author

But to ……..produce a quality marketing tool to generate additional income.

That income can comes from speaking, coaching, consulting, and new customers. It’s not about selling LOADS of books.

Your Book Is Your New Business Card

    • Your book is a tool that encourages customers to buy your products, services, or offer you speaking engagements.

    • Your book helps you establish your expertise and sets you apart from others in your industry.

    • Your book becomes a powerful marketing tool. You can give copies of your book to prospects when you meet with them, and you can include copies when you send out proposals for speaking at industry events.

    • Your book will help you build your mailing list.

    • Your book will add legitimacy to training courses and workshops. It will encourage people to register for the classes you are hosting and teaching.

Using your story in your book is a powerful tool for helping others get to know you as a business owner, but also get to know you as a person!

If you need help formatting or publishing your book contact me Love to help you.

How To Write An Enticing Book Description


You’ve done it! You’ve published your book and you’ve listed it on the largest book-selling website on earth: Amazon. But no book sales. So What’s Going On?

You know that Amazon offers a fantastic sales opportunity with sales of over 20 billion dollars. But you are also up against tons of competition.

How do you take advantage of the sales opportunity and over come the huge competition.

(There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.)

You may call it a ‘blurb’ or ‘back cover copy’ or ‘all that text I have to paste into my book page.’ Whatever your name for it, you can’t afford to ignore it. After your cover, the product description of your book is the first experience the reader has with you as an author. So getting it right is the proverbial ‘big deal.’
By creating a compelling book description. Combine this with a headline that captivates readers’ attention and you’ve got the foundation for converting more shoppers into buyers as you drive traffic to your book’s sales page on Amazon.

4 Step Template For Developing an Engaging Book Description

The idea is to use the book description to intensify the customer’s interest in what your book is about. While there are dozens (if not hundreds) of ways to write descriptions, this is an easy template to follow for most books.

1. Create A Headline

Your Author Central ( ) account gives you the ability to format your physical and/or Kindle book listing with bold, italics and bullet points/numbered lists.

Start with a bolded headline that conveys some results and/or piques curiosity.
2. Use Power Words And Phrases
Use your keywords andd phrases in your description and remember to use your theme words such as historical fiction, mystery, crime etc.
Choose your words carefully when creating your book description. This is one of the most influential elements of your Amazon book listing. Ordinary and informative simply won’t do. Your goal should be to enlighten, engage and compel shoppers.

Paint a picture for your customers. Use a thesaurus so that you have a never ending list of words that generate great visual imagery in the minds of your customers.
For example
Instead of : Use:
good scrumptious
appealing alluring
big colossal
comfortable snuggly
easy effortless
reliable high-performance

3. Lend Credibility with Social Proof
Do you have any reader quotes or quotes from official reviewers? (These do not necessarily have to be about this book in particular, but may just be about the author. These are great at the end of a description, to help ‘close’)

4. Insert A Call-To-Action

Your book description needs to include a call to action (CTA). This is a brief statement that literally tells the reader what to do next.

Most of the time the phrase “call-to-action” leaves people with images of “Buy Today” or “Don’t Miss Out.” A good call-to-action (CTA) gives readers something to look forward to. It’s that added little nudge at the end of your description that inspires shoppers to take the leap and buy.

such as:

Scroll up to buy this book and start reading today!

the goal of your book descriptions is of course to entice readers to buy your book. remember that the beauty of living in the digital age is that you can make changes as you need to. Try a book description for a while, and if it doesn’t work try another one. You never lose points for improving on past work.

formatted template to use

Put your book excerpt here.

Your description. (Add as many paragraphs as needed.)

This template gives you a place at the top to put an excerpt from your book. You want to find a good compelling paragraph that will draw the reader in. ( shows what the template looks like._

Tip #3. Make an emotional connection
Making an emotional connection with the reader is essential if you expect the reader to like you and want to read more of what you have to say.

Do I need an EAN and ISBN

4car copy

For authors trying to figure out what EAN is and if they need it. Got quite a few questions lately regarding this question.

While most retail products in the US are marked with a UPC symbol, virtually every other country uses the European Article Number (EAN). To provide world wide standardization in the sale and handling of books and because the book industry produces so many products annually, a special “country” with its own EAN prefix just for books has been designated in the EAN system — 978 for “Bookland” — which is used in the universal barcode system.

Any EAN which begins with the 978 prefix is called a Bookland EAN barcode and is used on books and book related products.

In Canada, getting an ISBN with barcode is free in the United States the charge is around $125. The bar code is part of the ISBN making the number 13 digits long.

When you get your own ISBN this registers the book to you the author not for example to Createspace or Amazon.

The purpose of the ISBN is to establish and identify one title or edition of a title from one specific publisher and is unique to that edition, allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers and distributors.

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Tips For Building An Author Platform

build-writer-platform copyTime and again I get asked

  • What is an Author Platform
  • Do I need one
  • How do I make one

I came across this informative podcast by Jane Friedman’

She discusses building an author platform, including the struggles authors face and what the key components of a platform are, tips for blogging for both fiction and nonfiction authors, and what she would do if she started as an author today. It is 37 minutes long and I know you will enjoy this information.

And remember if you need help building your website I can help.



coloring book contest

The-Mindfulness-Coloring-Book-Collection-Bright_Large400_ID-1409289Coloring Books are great fun. These 3 coloring books are being given away. You can enter the contest here:click here 


Coloring is totally accessible to everyone. Regardless of any coloring “skill level”, a person can happily apply crayon, colored pencil, marker, or pen to the coloring book pages.

By now we know how to color inside the lines!

The Mindfulness Coloring Book is a particularly exciting collection because the designs within it are so diverse. One page may have mandalas while another page shows a gorgeous landscape. Portraits, abstract patterns, cartoons, and more fill this book. Not only will you find a variety of content inside, but the level of detail from image to image also varies. Ranging from bold lines and low levels of detail to very fine lines and intricate detail, the coloring book pages suit any mood!

Here is the link again to enter the contest. Enter