Category Archive: Author Book Marketing

Aug 07

How To Write An Enticing Book Description

HOW TO CREATE BOOK DESCRIPTIONS

You’ve done it! You’ve published your book and you’ve listed it on the largest book-selling website on earth: Amazon. But no book sales. So What’s Going On?

You know that Amazon offers a fantastic sales opportunity with sales of over 20 billion dollars. But you are also up against tons of competition.

How do you take advantage of the sales opportunity and over come the huge competition.

(There are a lot of tools in the publishing tool belt, and each has its own unique purpose and strength. Few, though, have more sway over a would-be reader than the book description.)

You may call it a ‘blurb’ or ‘back cover copy’ or ‘all that text I have to paste into my book page.’ Whatever your name for it, you can’t afford to ignore it. After your cover, the product description of your book is the first experience the reader has with you as an author. So getting it right is the proverbial ‘big deal.’
By creating a compelling book description. Combine this with a headline that captivates readers’ attention and you’ve got the foundation for converting more shoppers into buyers as you drive traffic to your book’s sales page on Amazon.

4 Step Template For Developing an Engaging Book Description

The idea is to use the book description to intensify the customer’s interest in what your book is about. While there are dozens (if not hundreds) of ways to write descriptions, this is an easy template to follow for most books.

1. Create A Headline

Your Author Central (https://authorcentral.amazon.com/ ) account gives you the ability to format your physical and/or Kindle book listing with bold, italics and bullet points/numbered lists.

Start with a bolded headline that conveys some results and/or piques curiosity.
2. Use Power Words And Phrases
Use your keywords andd phrases in your description and remember to use your theme words such as historical fiction, mystery, crime etc.
Choose your words carefully when creating your book description. This is one of the most influential elements of your Amazon book listing. Ordinary and informative simply won’t do. Your goal should be to enlighten, engage and compel shoppers.

Paint a picture for your customers. Use a thesaurus so that you have a never ending list of words that generate great visual imagery in the minds of your customers.
For example
Instead of : Use:
good scrumptious
appealing alluring
big colossal
comfortable snuggly
easy effortless
reliable high-performance

3. Lend Credibility with Social Proof
Do you have any reader quotes or quotes from official reviewers? (These do not necessarily have to be about this book in particular, but may just be about the author. These are great at the end of a description, to help ‘close’)

4. Insert A Call-To-Action

Your book description needs to include a call to action (CTA). This is a brief statement that literally tells the reader what to do next.

Most of the time the phrase “call-to-action” leaves people with images of “Buy Today” or “Don’t Miss Out.” A good call-to-action (CTA) gives readers something to look forward to. It’s that added little nudge at the end of your description that inspires shoppers to take the leap and buy.

such as:

Scroll up to buy this book and start reading today!

the goal of your book descriptions is of course to entice readers to buy your book. remember that the beauty of living in the digital age is that you can make changes as you need to. Try a book description for a while, and if it doesn’t work try another one. You never lose points for improving on past work.

————-
formatted template to use

Put your book excerpt here.

Your description. (Add as many paragraphs as needed.)

This template gives you a place at the top to put an excerpt from your book. You want to find a good compelling paragraph that will draw the reader in. ( shows what the template looks like._
https://fixmystory.com/2015/03/03/how-to-make-your-amazon-description-stand-out/

———
Tip #3. Make an emotional connection
Making an emotional connection with the reader is essential if you expect the reader to like you and want to read more of what you have to say.

Jun 22

Do I need an EAN and ISBN

4car copy

For authors trying to figure out what EAN is and if they need it. Got quite a few questions lately regarding this question.

While most retail products in the US are marked with a UPC symbol, virtually every other country uses the European Article Number (EAN). To provide world wide standardization in the sale and handling of books and because the book industry produces so many products annually, a special “country” with its own EAN prefix just for books has been designated in the EAN system — 978 for “Bookland” — which is used in the universal barcode system.

Any EAN which begins with the 978 prefix is called a Bookland EAN barcode and is used on books and book related products.

In Canada, getting an ISBN with barcode is free in the United States the charge is around $125. The bar code is part of the ISBN making the number 13 digits long.

When you get your own ISBN this registers the book to you the author not for example to Createspace or Amazon.

The purpose of the ISBN is to establish and identify one title or edition of a title from one specific publisher and is unique to that edition, allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers and distributors.

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Jan 06

7 Marketing Tips For Fiction

fictionmarketingmistakesThere’s no question that it’s harder to promote fiction than it is nonfiction (and let’s not even talk about poetry).

Be open to the possibilities

Promoting and publicizing fiction requires more thought, creativity, and effort.

Give one or two of these seven suggestions a try and evaluate the results. You have nothing to lose, and much to gain.
1.Support your book with a good website designed by a professional. Your website has to be as good as your writing. Use your site to help us connect with you as an individual, not as a silent author. Help us  know you better by including video interviews and links to other media exposure.

2.Use your content to identify promotion allies. This could be your secret weapon because honestly, not enough novelists are doing this. Camille Noe Pagán’s novel, The Art of Forgetting, tells the story of what happens to a friendship when one of the friends suffers a traumatic brain injury, so Pagán partnered with the Bob Woodruff Foundation (Woodruff suffered a brain injury while covering the Iraq war for ABC-TV). Look, too, at your characters’ professions – there’s an association for just about every occupation. Send a copy of the book with a letter outlining promotional possibilities and what’s in it for them. You might offer to speak at their national meeting, write for their member publication, or offer a discount to members.

3.Think beyond book reviews. Book reviews are valuable and securing them should be on any author or publisher’s book promotion to-do list, but your novel deserves more widespread, long-term, and ongoing exposure than it can get through reviews alone. Send out press releases. You want the press to talk about your book for as long as it’s available for purchase.

4.Use the nonfiction nuggets in your manuscript to create newsworthy material for media outlets. Is your protagonist a radio jock? The morning drive time personalities would love to interview you by phone. Is she a jilted wife starting over in the workforce as – let’s say – an account executive at a high-flying packaging design firm who finds love with her client at a consumer products company? You’ve got publicity opportunities with the packaging and marketing trade magazines. What about locations, products, or services in your novel? And a brand name product that plays a key role could get your book into that brand’s employee newsletter. If you’re writing your novel now, work in some nonfiction nuggets you can capitalize on later.

5.Take advantage of holidays, special occasions, annual events, and seasonal stories. You want to constantly look for special days or occasions you can connect your book to.  There’s a holiday for just about everything. Hitch your book to one of them and use it to get into the news. (Use the monthly calendars at Holiday Insights for inspiration.)

6.Leverage what you uncovered while writing your book. Did you learn about a period in history or a specific region? Use this knowledge as a springboard for publicity. The author of a historical romance novel set in South Carolina, for example, can write and distribute a news release announcing the top romantic attractions in that state or pitch local newspapers or regional magazines on an article about the state’s most romantic date destinations. Your goal is to be quoted as an expert source because this requires using your book title as one of your credentials.

7.Get social. Focus on one or two social networking sites and master the most effective and appropriate ways to use them to promote your book.

And this is just the beginning. But I’m wondering: What has been your most successful tactic for promoting fiction? Please tell us about it.

Aug 11

3 Awesome Ways to Sell More Books

secretYour goal is to sell more books, so I want to share 3 awesome ways to sell your books by getting people on your email list. Remember an email list is important to building a relationship with your readers so that they want to buy your books and interact with you. If you make these 3 small tweaks, you will start to get more sales from your existing fan base. You can also start to create a fan base using these strategies.

1. Link to your squeeze page

A powerful strategy is to link to your squeeze page inside your book. You can link your squeeze page at the beginning of your book underneath the copyright information on the title page and again at the end of you book after your author bio. From my experience having a link to your squeeze page will turn a portion of your readers into email subscribers.

2. Link to your other books

If you have other published books, link to them at the end of your book. Remember, if your readers like one of your books, they will more than likely enjoy your other books and want to read them. If you only have one book right now, just remember when your second book is published, make sure to add a link to all of your published books in each book.

3. Ask for a review

Reviews help sell your books. One  overlooked source for reviews is your existing readers while they are reading your book. Simply insert a review request at the back of your book. For example: “Thanks for reading this book. If you enjoyed this book or found it useful I would appreciate it if you could post a short review on Amazon (insert link to book on Amazon)

There you have 3 awesome free strategies to sell more books. Leave a comment sharing your success with these free tweaks.

Nov 22

You are a Writer So Claim the Title

I was over at KM Weiland’s website Wordplay Helping Writers become Authors
and found this interesting image. Love the idea of being true to yourself.

Share your thoughts in the comment box below

Nov 19

15 WordPress User Errors That Can Make You Look Silly

Just found a great info-graphic on copyblogger

The title says it all.

If you need help with any of these problems call me. I will be glad to help.
15 WordPress User Errors That Make You Look Silly [Infographic]

Like this infographic? Get more WordPress publishing content from Copyblogger.

Oct 14

How can Writers use Pinterest

asksusanne.com authors pinterestWays For Writers To Use Pinterest

Pinterest is a bookmarking site that lets you save images, rather than text links.

Find a page (or picture) you like on the web, ‘pin’ it and add one of its images to a visual pinboard

Pinterest is also a social network: find interesting images and links based on what friends with common interests are ‘pinning’

Images on Pinterest automatically link back to the original page where the images was posted (creating the ‘bookmarking’ part).

There are plenty of ways for a writer to use Pinterest such as:

Create an Ideas board

Never again sit down at your desk and think “I don’t know what to write!”.

Browse the web and ‘pin’ pictures that suggest an intriguing starting point (or climax) for a story.

Browse other people’s boards on Pinterest, always thinking about characters, settings and story.

Add all these pictures to one “Writing Prompts” board  and refer to it as often as necessary.

Create a vision board for your characters

What does your heroine look like?
What are the various aspects of your hero’s character?
Where do your characters live?

– Create a vision board for story settings
Houses
Interiors
Exotic locales
Mundane locales

– Create a vision board for your story’s antagonist

Start working on your antagonist. Collect pictures of

People (mean people, nice people, overbearing parents, sweet grandmothers. Antagonists come in all forms)
Expressions of emotion
Places that typify your antagonist or evoke the difficulties your characters get into.

Collect inspirational posters and sayings

Lots of people collect and pin posters of inspirational sayings. You can create your own writing related board.

You can also easily create visual version of favourite quotes that you come across while reading.

Fire up your image software
Create a nice background,
Overlay some text in a nice clean, readable and a large enough size that it’ll catch someone’s eye when they are browsing lots of little thumbnails.
Post to a page on your own website.

When people click on the pin  they will be brought to you site, so make sure there is something good for them to discover on the page as well as the picture!

Build a board full of pictures of Authors that inspire you

Collect pictures of authors: those you love, those you aspire to be like. Look at them for inspiration

Writers you know you must be able to equal,
Writers who are more practiced than you, but who you don’t hold in complete awe,
The Idols of your writing life. You can’t imagine being like them, but reading their work always inspires you.

Collect pictures of beautiful libraries and bookshelves

You’re in this business because you love books and reading, right?. There’s nothing like gazing at a beautiful space filled with books to fill you with dreams of seeing your book among them. Also, these are popular pictures, often ‘repinned’ by avid readers, and isn’t that your target audience?

Collect pictures of authors’ workspaces, for inspiration

There’s  nothing like a little solidarity to make you feel you’re not alone in your writing journey. Why not pin some pictures of other writers’ workspaces? What does your work space look like?

Collect funny comics or pictures to give yourself a break.  There is a lot of humor and comics online aimed at readers and writers and librarians. Pin a few!

Collect beauty

Everything in your pinboards does not have to be connected to writing.

For inspiration – to get you in the creative zone –  collect pictures of things that you consider really beautiful. Art and beauty tend to inspire.

Collect cover art of books similar to your story

It can be easy to lose your way while writing, and lose the ‘tone’ you were striving for. A quick glance at a board full of the covers of books written the style you’re aiming for can get you right back on track. Imagine looking at a screen full of hard sci-fi books versus a screen full of historical romance covers. Instant mood-change!

Create a board for pictures of your work ‘in the wild’

If you have already published work, appeal to your fans for pictures of your work out in the real world. (You can do this through Twitter or Facebook or some other social network if you have a following there).

Collect pictures of your book being read, on shelves, on benches, in boxes arriving from Amazon.

Sharing these pictures  creates ‘social proof’ that other people are reading your work: a powerful marketing tool to encourage readers to try your work.

Create a board about something you really love, whether or not it’s related to writing

Readers like to get to know the authors, to get a look behind the scenes.

Where you write
What your research look like
What is outside your window

Have fun creating your boards and connecting with your audience.

Sep 21

Pinterest: Who really are using it?

Who, specifically, is using Pinterest?

Is your book’s audience using Pinterest? According to this infographic from OnlineMBA.com, women dominate the site. Most have “some college” education; almost half of the users are in the $50,000 to $99,999 income range. Can they afford to buy books? I’m thinking that the answer is “Yes!”
But, even though it seems that the audience is mainly women it would also be beneficial for men authors to be part of this raising social media platform.
Why?
Recently I was contacted by a male author inquiring about book marketing, when I suggested using Pinterest he questioned whether Pinterest would be useful for him, as it seems that Pinterest is more for females and topics that chiefly interest them. The target audience for his book is men, and he doesn’t think men are on Pinterest.
I pointed out to him that more women than men buy books in general. For that reason alone, he doesn’t want to overlook women in his marketing efforts, whether he’s using Pinterest or another tactic. Women buy books for men as gifts, and his book sounds like the perfect gift to give a man for the upcoming December holidays, anniversaries, or just because “I am thinking of you” and so on.

So check out this info graphic and see where your target market hangs out.
A Case Study in Social Media Demographics
Via: Online MBA Resource

What’s your question about using Pinterest for book promotion?

Sep 04

Online Marketing Tools for Authors

 One of the first goals of an author is to develop their author platform as a way of growing their audience and generating more sales for their books. The good news is that there are now many digital publishing tools for authors, that can aid in book promotion, as well as book sales.

Your Author Blog or Book Blog is the hub of your online world. It is where you share your message, list book signings and conferences that you will be attending, and much more! You can also create written or multimedia blog posts and post links as to where people can order your books. It is easier today, than ever, to set up a WordPress blog yourself, or I can help you to set this up. . Your blog can be your official online hub or headquarters.

In addition to traditional, mainstream social media sites, there are social media sites that showcase authors, as well as their books. Sites such as Goodreads, Shelfari and Library Thing are just a few examples. These sites also provide authors access to potential book buyers.There are many digital publishing tools that you can use to promote your book. The ones listed above will provide you with a foundation and allow you to gain exposure as you share your book and your message with the world!

If you need help or support creating your author blog you can contact me.

 

Aug 20

6 Steps to get on Amazon #1 Best Seller

Step 1 – Create the book

I’ve found that when I upload files to Kindle, web page filtered or.doc files seem to work the best without messing up the formatting.

OpenOffice (which is 100% free) let’s you save the file as both a .doc file as well as a .pdf. I prefer Microsoft Word 2010 as it creates hyperlinked table of contents automatically and you can just save the file as web page filtered.  Word 2010 also creates a pdf file.

I like to save it in both file formats. The PDF version is so I can give out free copies to people for review and the web page filtered file is the one that I actually use when uploading in Kindle Direct Publishing. (if you need support with this, I can help. Just ask me.)

Step 2 – Get an awesome cover made

If there’s anything that I’ve learned so far when it comes to Kindle books, it’s that covers sell books. (AKA people judge a book by its cover)

You could use an ebook cover generator – software that can create good looking ecovers such as ebook cover creator that has free and paid subscriptions.

Another site where you can have ecovers made  for only $5  is called Fiverr.com.

Step 3 – Create an opt-in page

This step may seem a little bit strange in the context of a book but I’ve found it to be very very important to the marketing process. It will also be a huge asset to you when you go to release a second or third book.

An opt-in page is basically a website online where you can collect the email address of the people that purchased your book. Amazon does not provide book sellers with this information, therefore, you need to ask for it.

On your wordpress site you can easily create an opt-in page or just add a opt-in form to your side bar widget.

On this page you can offer to give a  free bonus such as a  video trailer of your book, an audio recording of one of your chapters, or a pdf of how you get inspired to write your books. You use your bonus  in exchange for an email address.

Also, inside your book, at the beginning and at the end, you  can direct your readers to your website to get your bonus. Direct readers to your opt-in page link and marvel at all the opt-in emails your receive.

Once  you have  their emails on your list you can do several things…

– email that mailing list and ask them to leave a review on Amazon (boosting sales and credibility).

– email that list and inform them of a new book that I release.

– email that list and promote your virtual tour dates

– email that list and share thoughts of this and that letting your subscribers get to know you

It opens up so many opportunities to further push sales of existing and new books.

I highly recommend implementing this strategy in to your book marketing.

Step 4 – Create an account as a Kindle Direct Publisher (KDP for short)

Once you’ve got your book written, your book cover, and your opt-in page, it’s time to create a KDP account and submit your first book to the store.

To do this, we need to create KDP account, which is really as simple as going to http://kdp.amazon.com and signing up…

Once you’ve signed up, you’ll see an area called your Bookshelf…

Go ahead and click on “Add new title” because this is where we’re going to add our latest book…

Step 5 – Adding your book in to Amazon

For the most part, this is pretty straight forward from here on out…
Type in the name of your book.
Write a description that’s going to help sell the book.
In the description, put a lot of benefits as opposed to just describing the book. Try to describe what the reader’s end result from reading the book will be instead of just describing what the books about.
With Amazon, even the simplest of sales copy can be very effective because you are already borrowing on Amazon’s credibility.

Now… For categories, you have the ability to pick 2. So look through the categories that they provide and choose two that best fit your book’s topic. These categories don’t always match the categories that they will actually rank under inside Amazon. It’s a bit strange. Just pick the most relevant.

For “Search Keywords”, type the things that you think others would type to find your book. You can have up to 7 search terms so choose wisely.Those are  terms that, if people searched them, they would probably find your book .

Now you can upload the book cover  and  your book file (in web page filtered format if using word 2010 or if using Open office it will be a .doc format)

Digital Rights Management.you can select “Do not enable digital rights management”… This allows people who buy your book to read it on multiple devices if they choose.

Finally, where it asks if you want to allow lending,you can check yes. When people borrow one of your books you still get a little money for it.

Confirm that you’ve read the terms and conditions and click “Save and Publish”.

Give it 12-24 hours and your book will be live on Amazon!

Step 6 – Create an Author Central Page

With Author Central you can edit your editorial reviews, your books description, your personal profile on Amazon, track book sales, and much much more. This is critical for anyone serious about making Kindle work for them.

After your book is finally live on Amazon, you can go to http://authorcentral.amazon.com/ and create an account.

Once you’re logged in to Author Central, click on the “Books” tab at the top of the screen.

Click the button to “Add More Books”.

Do a search for your book. When you find it, click the button that says “This is my book”.

Your book is now linked to your Author Central account.
Next, click on the “Profile” tab at the top of the screen.

I recommend adding a photo and a biography about yourself. The biography will be added to your actual book sales page and helps people browsing books get to know a little more about you. Most people who sell Kindle books skip this step. It’s just one more thing to make your book page stand out.

Admittedly, marketing Amazon books is not easy. Other than writing the actual book yourself, this will probably be the next hardest part.

Share your experience with Kindle, I would love to hear from you

 

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