Susanne

Author's details

Name: susanne
Date registered: August 18, 2009

Latest posts

  1. 3 Reasons Authors Should Blog — April 16, 2014
  2. How to Use Amazon Categories To Obtain a Bestseller — April 4, 2014
  3. Fire Morels For Profit — February 22, 2014
  4. My Black Cat — February 22, 2014
  5. How to embed a preview of your Kindle book directly into your webpage — February 16, 2014

Most commented posts

  1. Pinterest: Who really are using it? — 3 comments
  2. Book tour Book Review: The Persecution of Mildred Dunlap by Paulette Mahurin — 3 comments
  3. QR Codes-those mysterious little squares — 2 comments
  4. Web 2.0 What is it? — 2 comments
  5. World Autism Awareness Day — 2 comments

Author's posts listings

Apr 16

3 Reasons Authors Should Blog

asksusanne.com authors need blogsAs a writer have you thought about this?

Being an author in 2013 is like being a small business owner. You need a marketing strategy or you will go out of business. If people can’t find you, they can’t buy your book.
In my experience having a digital marketing strategy is absolutely essential.
Blogs or websites are the foundation of a digital strategy. Not only do blogs give authors the opportunity to stay connected with their readers, they also position the author as an expert. Blogs are also the absolute best way to drive traffic to websites. For book authors in a competitive marketplace, the need to blog couldn’t be higher. Let’s take a closer look at some of the compelling reasons why you, as an author, need to blog.

1. Blogs

are a natural extension of you as a writer. Consider the time you spend blogging as an extension of your job as a writer. Are you aware that publishing a book or producing any professional writing, is a small business. It is the author’s responsibility to build a long-term Web strategy. To communicate 24/7, which is now the expectation and the norm, you need to develop different types of content.
Blogging
- is a great way to share your knowledge
- test how your content resonates, and collaborate with others.
- Develop a readership base by putting out a blog on a regular schedule — whether that’s once per week or twice per month.
Blogs provide the opportunity to link your content to your books, eBooks, whitepapers, audio recordings, slide presentations, videos and webinars.
There are lots of cross-promotional opportunities.

2. Write your next book.

Yes, creating your next book is not as easy as stringing together a collection of your blogs, but it’s much easier to write a 500 to 1,000 word blog than it is to type out a 50,000 word book. Since big projects are more easily accomplished in small bites, view your blog writing as a laser-like focus on creating the chapters of your next book, one chapter at a time. The act of writing your blogs might point you in a different direction for your next book project based on audience response or a topic that resonates with you the most.

3.Drive traffic to your site.

when you regularly blog, you can include links to other blogs on your site and a link to a book you are promoting. You can share your blog in other social media platforms like Facebook and Twitter where people can click on your blog and go directly to your website. You can also offer your blog as a guest blog to other popular websites in your niche, and build your following and traffic to your website at the same time. The comments section,on your blog in particular, is a great forum for fostering discussions with your readership. You can end your blogs with a question or a direct call to action asking for feedback. When you participate in the discussion with your readers, you are investing in your audience and networking online.

Blogs are a powerful tool.
You can find readers who are interested in your subject, build anticipation for your book, network with others in your field, establish a foundation for your social media marketing and showcase your value by letting readers sample your content. Online branding with a blog is no longer a luxury or an afterthought — it is a necessity. And, it actually can be quite fun!
I can help get you started click here to contact me.

Apr 04

How to Use Amazon Categories To Obtain a Bestseller

 

amazon categoriesExperienced Kindle Publishers understand the importance of category selection.

Categories help browsers (people) find your book

.When customers browse through the Amazon Kindle Store for books that might interest them, they are presented with genres and subgenres. By selecting browse categories, you decide which genres feature your book.

Your positioning on Amazon can make all the difference to the visibility of your book as well as your potential to get on the best sellers list with very little effort.

When publishing your book to Kindle using the Amazon KDP Platform you will be asked to select two Kindle Bookstore Categories for your book.

There are many categories your book may be applicable to, your selection will highly affect your chances of getting your book to the top of the Kindle Best seller list.

Top Factors In  Kindle Book Publishing Category Selection

  1. Number of books per category. Fewer books means less competition
  2. Best selling rank of top 10 Best Selling books in that category versus the same numbers in another category.
  3. Number of free books in Best Sellers Rank per category.
  4. Relevance to your book

Pick Your Categories

Amazon allows you to choose up to two categories for your ebook, and you must choose at least one.

For best results determine the BEST categories for your book.

Pick a  Category

Your book’s primary category should be the place people are most likely to browse for your book. For example, the primary category of the book The Prolific Writer’s Toolbox is “Kindle eBooks > Education & Reference > Writing, Research & Publishing Guides > Writing Skills”, because the book’s primary audience is writers.

Even though this is the primary category, don’t be afraid of choosing an obscure category buried deep in Amazon’s hierarchy. Your book will also show up to people browsing the parent categories too. For example, The Prolific Writer’s Toolbox will not only appear in “Writing Skills”. It will also appear in “Education and Reference” and “Writing Research and Publishing Guides”. In fact, the smaller category you choose for your book, the more likely people will find it and buy it, as in small categories your book will stand out.

Using KDP Select Promotions To Hit the Kindle Best Sellers List

When you run a KDP Select Promotion for your Kindle book you are offering your book for free on Amazon for the selected time period.

Free books always get downloads. People love free stuff in general. You can also schedule KDP promotions as part of a bigger marketing campaign.

If your selected Kindle Category has less than 100 books, by promoting your book as free you stand to gain immediate access to the Top of the free Kindle books list. Using keywords and categories, you decide how people find your book, and where it’s placed in the Kindle store.

 

Feb 22

Fire Morels For Profit

FIREMORELS

Fire Morels for Profit
by Doris Price

Kindle book How to find and pick fire morels and find buyers that will buy at top price
www.firemoreslforprofit.com
website: http://www.firemorelsforprofit.com
facebook: http://facebook.com/susannecollyer

Feb 22

My Black Cat

catcover3

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