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Sep 21

Pinterest: Who really are using it?

Who, specifically, is using Pinterest?

Is your book’s audience using Pinterest? According to this infographic from OnlineMBA.com, women dominate the site. Most have “some college” education; almost half of the users are in the $50,000 to $99,999 income range. Can they afford to buy books? I’m thinking that the answer is “Yes!”
But, even though it seems that the audience is mainly women it would also be beneficial for men authors to be part of this raising social media platform.
Why?
Recently I was contacted by a male author inquiring about book marketing, when I suggested using Pinterest he questioned whether Pinterest would be useful for him, as it seems that Pinterest is more for females and topics that chiefly interest them. The target audience for his book is men, and he doesn’t think men are on Pinterest.
I pointed out to him that more women than men buy books in general. For that reason alone, he doesn’t want to overlook women in his marketing efforts, whether he’s using Pinterest or another tactic. Women buy books for men as gifts, and his book sounds like the perfect gift to give a man for the upcoming December holidays, anniversaries, or just because “I am thinking of you” and so on.

So check out this info graphic and see where your target market hangs out.
A Case Study in Social Media Demographics
Via: Online MBA Resource

What’s your question about using Pinterest for book promotion?

2 comments

  1. muriel

    good info and informative infographic. Authors can have a successful pinteresst board, especially novelists.

    1. susanne

      thanks for the comment Muriel, authors can use pinterst for their characters and just about anything else about their book. It is a fun way to share

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