Why you should market your business on the mobile Web
For an increasing number of small businesses, the answer is: because it’s a low-cost way to help people find you and your products.
Here’s why it’s growing so fast:
There are over 40 million mobile Web users in the USA and more than 42 million in Europe. There are nearly four billion mobile phones in the world – about four times more than the number of PCs.
That’s a lot of consumers.
The mobile Web is a powerful marketing opportunity. Many experts predict that it will become bigger than the desktop Web.
If you thought the World Wide Web was big, consider this: there are nearly four billion mobile phones in the world – about four times more than the number of PCs.
Think about how you can make your customers’ or prospects’ lives easier when they’re out and about. The first – and simplest – way is to get your address, phone number and opening times up on the mobile Web, so they can find you 24×7. A mobile phone with a Web browser is still a phone, so make your number a click-to-call “link” that automatically dials your number!sites are great for when people want to kill time. Maybe they’re on a train, in the doctor’s office or waiting to pick up a child from school. These little breaks are perfect for a quick browse of the internet including your site.
So that leads into what is the mobile Web?
Mobile Web is very different from the normal “desktop” Web – even though it’s accessed from your phone’s Web browser.
Some people access desktop Web sites from their mobile phones but this experience tends to be frustrating. Most Web sites were not designed to be used on a device with a small screen, smaller keyboard and no mouse.
For this reason, businesses that want to attract mobile users often design a special Web site just for the mobile experience. We all know about the “desktop” Web – Web sites made for people who are sitting at a PC.
The mobile Web is similar in many ways but different in some important ways as well.
do people on the move (on a phone) want the same things as people at their desks (on a PC)?
Mobile visitors don’t tend to browse, they access the Internet because they want something specific and they want it quick – the weather, the news, the location of a shop, the time a film starts, a restaurant review, when the train goes, to book a hotel room, to find out when a delivery is due – mobile sites make it easy.
The mobi guide to mobilize your website will give you answers to making your business web mobile and profitable.