May 06

Marketing to Businesses

Did you know there was a MarketingProfs B2B  Forum held in Boston. The event brought together B2B marketers from all industries to share best practices and case studies. Most of the content at this year’s conference focused on online marketing, particularly social media. HubSpot highlighted 27 Marketing Lessons you should know.

Number 19 caught my eye:

20% of searches done in Google every day have never been done before.

I thought this is a great opportunity to create relevant content about your business even if people aren’t looking for it yet.

You can read these 27 lessons at Hubspot

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