Category Archive: Marketing Tools

Dec 20

Search Engine Optimization-9 Quick Steps

Wanted to share with you this great info graphic created by Platform. They did a great visual on 9 steps for SEO optimization

The Map to SEM Success
Via: PlattForm Higher Education

Sep 21

Pinterest: Who really are using it?

Who, specifically, is using Pinterest?

Is your book’s audience using Pinterest? According to this infographic from OnlineMBA.com, women dominate the site. Most have “some college” education; almost half of the users are in the $50,000 to $99,999 income range. Can they afford to buy books? I’m thinking that the answer is “Yes!”
But, even though it seems that the audience is mainly women it would also be beneficial for men authors to be part of this raising social media platform.
Why?
Recently I was contacted by a male author inquiring about book marketing, when I suggested using Pinterest he questioned whether Pinterest would be useful for him, as it seems that Pinterest is more for females and topics that chiefly interest them. The target audience for his book is men, and he doesn’t think men are on Pinterest.
I pointed out to him that more women than men buy books in general. For that reason alone, he doesn’t want to overlook women in his marketing efforts, whether he’s using Pinterest or another tactic. Women buy books for men as gifts, and his book sounds like the perfect gift to give a man for the upcoming December holidays, anniversaries, or just because “I am thinking of you” and so on.

So check out this info graphic and see where your target market hangs out.
A Case Study in Social Media Demographics
Via: Online MBA Resource

What’s your question about using Pinterest for book promotion?

May 12

WordPress plugin: Editorial Calendar

What a lifesaver….Just read a blog post from Niel at WpDude describing the benefits of installing a plugin called WordPress Editorial Calendar. Usually I have post-it notes all over my desk with exerts of blog post ideas I want to follow up with. It does get a bit untidy and of course some ideas do get lost in the shuffle.

I have installed this plugin and I am amazed at how easy and convenient it is. The WordPress editorial calendar allows you to setup a schedule of posts to publish or write in the future.  It also allows you to create a schedule of posts that are in outline or draft that you intend to write at a later date.

Features

  1. See all of your posts and when they’ll be posted.
  2. Drag and drop to change your post dates.
  3. Quickedit post titles, contents, and times.
  4. Publish posts or manage drafts.
  5. Easily see the status of your posts.
  6. Manage posts from multiple authors.

The plugin also comes with a video to show you how to use it. You can download it here

Sep 16

Increase Marketing Strategy with SMS

smstext_messageHave you thought about using SMS text messages to market your products or services?
Statistics point out that 94% of cell phone users will read a marketing text SMS and 23% respond to the SMS text.  Now that is effective marketing.

SMS is an acronym for “Short Message Service”, often called text messaging, and is a means of sending short messages to and from mobile phones.

What advantages can SMS advertising have for your business?

1. Cost Effective
SMS text marketing is cost effective, reaches more people and is simple to set up a  campaign  making it the up and coming tool to market your business. SMS makes it easy to implement a cost effective mobile strategy that can grow as your business achieves success.

2.A moving target audience
Get people where they are at the moment.Most people take their mobile phones everywhere – meaning they can be effective for time-sensitive SMS advertising messages

3. Personal touch
SMS advertising can bring a personal touch.Mobile phones have a very personal nature and  even though bulk SMS is sent to a lot of people, each individual will feel the SMS advertising has come to their phone alone.

Text messaging means information can be sent to groups of people quickly and conveniently, making it an increasing popular e-marketing channel.

4 Get Audience Attention
People generally read every business SMS message they get, unlike junk mail, spam or adverts which can be ignored. A personal sms alert gets their attention.

What  you need to start a SMS campaign.

To successfully use the power of SMS advertising,  you will need SMS gateways. A SMS Gateway is your bridge between the Internet and the world of cell phone SMS text messaging.
Through SMS gateways, you can send single SMS advertising messages, or thousands of bulk SMS messages.
SMS gateways should provide a high quality connection so your SMS gateways give you the fastest and most reliable delivery rates. SMS gateways will also  a delivery report.

2 examples of SMS Gateways

EzTexting
A very easy to use, affordable text messaging company that can send texts in the U.S. and Canada. Lots of smart features including two-way messaging.

eNowIt
A solid text messaging company that features an easy to use interface, two way texting, has some unique services like their Trivia application. Perfect for retail businesses who want to do text messaging.

The effectiveness of mobile marketing has increased due to high end mobile devices which have better features, a moving target audience and a younger target group of customers. Innovative ideas are driving text marketing and making it more effective. By simply replying to a text message, customers are getting discounts on anything and everything from pizzas to movie tickets.
As a promotional tool, SMS advertising is hard to beat,So, if you have a business that you plan to take to the next level of success you need to try out SMS marketing. It is one of the most effective ways to reach out to a focused customer group . Mobile is the future of marketing.

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