If you’re a small business owner, then the Pinterest statistics ought to grab your attention: Just last week, Pinterest reached 11 Million monthly unique visits, 70% women, and 2 million Facebook users daily.. For many companies, it’s driving more referral traffic than Twitter and Google+. That growth is faster than any standalone site – ever. Those are some impressive numbers if you’re looking to find a market for your goods.
Get the “Pin It” button for your blog AND bookmark bar. You want people to share your content, product photos and even book covers on Pinterest to drive incoming traffic. But you also want to have a “Pin It” button for yourself, so you can pin things you find interesting in a snap. Find them both here: http://pinterest.com/about/goodies/
Here’s how it works: Users can set up “boards” to store all the images they find in their daily surfing. Cute puppies, home décor ideas, fun crafts for kids, and recipes are some favorites among the Pinterest devotees. When you pin an image, that image is linked to the original page you found it on, so others can check out that great new way to store wrapping paper, too. Those other users can also re-pin your image to their own boards, thus spreading the word far and wide. I have a pinboard called “love Your boxer” sharing images of my favorite boxer dog and my images have been re-pinned.
This kind of viral sharing is – in large part – why companies are so interested in using Pinterest as a part of their marketing plan. And why you should be using it as well.
Share how can you participate, and create value with your boards.