susanne

Author's posts

Aug 20

6 Steps to get on Amazon #1 Best Seller

Step 1 – Create the book

I’ve found that when I upload files to Kindle, web page filtered or.doc files seem to work the best without messing up the formatting.

OpenOffice (which is 100% free) let’s you save the file as both a .doc file as well as a .pdf. I prefer Microsoft Word 2010 as it creates hyperlinked table of contents automatically and you can just save the file as web page filtered.  Word 2010 also creates a pdf file.

I like to save it in both file formats. The PDF version is so I can give out free copies to people for review and the web page filtered file is the one that I actually use when uploading in Kindle Direct Publishing. (if you need support with this, I can help. Just ask me.)

Step 2 – Get an awesome cover made

If there’s anything that I’ve learned so far when it comes to Kindle books, it’s that covers sell books. (AKA people judge a book by its cover)

You could use an ebook cover generator – software that can create good looking ecovers such as ebook cover creator that has free and paid subscriptions.

Another site where you can have ecovers made  for only $5  is called Fiverr.com.

Step 3 – Create an opt-in page

This step may seem a little bit strange in the context of a book but I’ve found it to be very very important to the marketing process. It will also be a huge asset to you when you go to release a second or third book.

An opt-in page is basically a website online where you can collect the email address of the people that purchased your book. Amazon does not provide book sellers with this information, therefore, you need to ask for it.

On your wordpress site you can easily create an opt-in page or just add a opt-in form to your side bar widget.

On this page you can offer to give a  free bonus such as a  video trailer of your book, an audio recording of one of your chapters, or a pdf of how you get inspired to write your books. You use your bonus  in exchange for an email address.

Also, inside your book, at the beginning and at the end, you  can direct your readers to your website to get your bonus. Direct readers to your opt-in page link and marvel at all the opt-in emails your receive.

Once  you have  their emails on your list you can do several things…

– email that mailing list and ask them to leave a review on Amazon (boosting sales and credibility).

– email that list and inform them of a new book that I release.

– email that list and promote your virtual tour dates

– email that list and share thoughts of this and that letting your subscribers get to know you

It opens up so many opportunities to further push sales of existing and new books.

I highly recommend implementing this strategy in to your book marketing.

Step 4 – Create an account as a Kindle Direct Publisher (KDP for short)

Once you’ve got your book written, your book cover, and your opt-in page, it’s time to create a KDP account and submit your first book to the store.

To do this, we need to create KDP account, which is really as simple as going to http://kdp.amazon.com and signing up…

Once you’ve signed up, you’ll see an area called your Bookshelf…

Go ahead and click on “Add new title” because this is where we’re going to add our latest book…

Step 5 – Adding your book in to Amazon

For the most part, this is pretty straight forward from here on out…
Type in the name of your book.
Write a description that’s going to help sell the book.
In the description, put a lot of benefits as opposed to just describing the book. Try to describe what the reader’s end result from reading the book will be instead of just describing what the books about.
With Amazon, even the simplest of sales copy can be very effective because you are already borrowing on Amazon’s credibility.

Now… For categories, you have the ability to pick 2. So look through the categories that they provide and choose two that best fit your book’s topic. These categories don’t always match the categories that they will actually rank under inside Amazon. It’s a bit strange. Just pick the most relevant.

For “Search Keywords”, type the things that you think others would type to find your book. You can have up to 7 search terms so choose wisely.Those are  terms that, if people searched them, they would probably find your book .

Now you can upload the book cover  and  your book file (in web page filtered format if using word 2010 or if using Open office it will be a .doc format)

Digital Rights Management.you can select “Do not enable digital rights management”… This allows people who buy your book to read it on multiple devices if they choose.

Finally, where it asks if you want to allow lending,you can check yes. When people borrow one of your books you still get a little money for it.

Confirm that you’ve read the terms and conditions and click “Save and Publish”.

Give it 12-24 hours and your book will be live on Amazon!

Step 6 – Create an Author Central Page

With Author Central you can edit your editorial reviews, your books description, your personal profile on Amazon, track book sales, and much much more. This is critical for anyone serious about making Kindle work for them.

After your book is finally live on Amazon, you can go to http://authorcentral.amazon.com/ and create an account.

Once you’re logged in to Author Central, click on the “Books” tab at the top of the screen.

Click the button to “Add More Books”.

Do a search for your book. When you find it, click the button that says “This is my book”.

Your book is now linked to your Author Central account.
Next, click on the “Profile” tab at the top of the screen.

I recommend adding a photo and a biography about yourself. The biography will be added to your actual book sales page and helps people browsing books get to know a little more about you. Most people who sell Kindle books skip this step. It’s just one more thing to make your book page stand out.

Admittedly, marketing Amazon books is not easy. Other than writing the actual book yourself, this will probably be the next hardest part.

Share your experience with Kindle, I would love to hear from you

 

Aug 14

What Type of Audience Reads Your Books?

Do Readers Of Different Genres Have Specific Craft Preferences?

Writing with the eventual reader in mind may give better results.

those who write in specific genres or combo genres (e.g., supernatural romance, supernatural thriller), and for whom maximizing sales is a priority, maybe give a thought to the most likely type of person to seek out your books in the first place, and what that person’s preferences might be. I’m not trying to suggest you totally engineer your prose to match some kind of external template, just that appealing to a commercial audience is always a balancing act between pleasing the audience and pleasing yourself.

I thought i would share with you this blog post from Indie Author. .April  is making some good points  on making sure you know who your target market is and maybe give a thought to the most likely type of person who seeks out your books in the first place, and what that person’s reading style might be.

Her blog is Indie Author  Check it out and leave a comment letting me know what you think
To your success

susanne

Aug 12

What are categories

Here is a  really simple idea about Blogging
that will help to increase the search ranking of your blog…and it
takes only a few minutes to do.

Here it is:

One of the fundamental building blocks of the WordPress blog
structure is the category. A category is like a folder on your PC.  In the WordPress nomenclature, both categories and tags are known as taxonomies. Their sole purpose is to sort your content to improve the usability of your site. Meaning when a user comes to your site, they can easily browse through your content by topic rather than browsing chronologically which is how blogs were initially setup.
When you write your blog posts you assign them to a category. Categories are meant for broad grouping of your posts. Think of these as general topics or the table of contents for your site. Categories are there to help identify what your blog is really about. It is to assist readers finding the right type of content on your site. Categories are hierarchical, so you can sub-categories.

What’s the best way to set-up categories?

Use the keyword phrases you are targeting.

The keyword phrases you have chosen should be used for the names of
your categories.

Now when you add your blog posts, you can add each blog post to one
category. This helps to increase the ranking of your blog.

It’s that simple.

Try it. It does make a difference.

Aug 01

author help-wordpress to the rescue

Maybe you’ve often wished there was a video vault which contains all the tutorial videos for the most common topics of WordPress…

If that’s what you’ve been looking for, the “WordPress Mastery Videos” package is exactly what you need!

With “WordPress Mastery Videos”, you’ll receive instant access to a comprehensive set of THIRTY tutorial videos which walk you through all the important aspects of WordPress.

You can easily refer to this set of videos whenever you face a problem of not knowing how to do something…

Video 1: How to Create Sub domains and Add-on Domains in cPanel

Video 2: How to Install WordPress Automatically Using cPanel

Video 3: How to Install WordPress Manually Via FTP

Video 4: How to Change Your Permalinks Structure

Video 5: How to Create New Blog Posts

Video 6: How to Create New Pages

Video 7: How to Insert Images

Video 8: How To Install Plugins Automatically

Video 9: How to Upgrade / Delete Plugins Automatically

Video 10: How to Upload & Install Plugins Manually

Video 11: How to Install Themes Automatically

Video 12: How to Customize Your Theme Menu

Video 13: How to Upload and Install Themes Manually

Video 14: How to Use Widgets in The Sidebar

Video 15: How to Add and Manage Users

Video 16: How to Upgrade WordPress Version Automatically Via The Dashboard

Video 17: How to Inserting Audio or MP3 Files

Video 18: How to Use Gravatars for Your Blog

Video 19: How to Edit WordPress Theme CSS Styles

Video 20: How to Add YouTube Videos to WordPress Automatically

Video 21: How to Create Backups for Your WordPress Blog

Video 22: How to Import Content from Blogger to WordPress

IVideo 23: How to Add Google Analytics to WordPress

Video 24: How to Place a Banner In the Sidebar

Video 25: How to Place an Adsense Ad In Your Blog Post

Video 26: How to Add Feedburner to Your WordPress Blog

Video 27: How to Install and Use the All-In-One SEO Plugin

Video 28: How to Install and Use A Contact Form Plugin

Video 29: How to Insert an AWeber Form In The Sidebar

Video 30: How to Use The Akismet Spam Plugin

To your success

susanne

Jul 18

Market Your Book: Use Teleseminars

Free Conference Calling Teleseminars Provide Authors a Virtual Way to Connect With Your Audience

Teleseminars provide you with a platform to easily reach and connect with your audience. To increase sales of your book connecting with your audience is essential. You want your audience to hear the message  of your book and Teleseminars are an easy and effective way to communicate this.

A powerful way to connect with your audience and build a relationship with them is to provide them with ways to hear your voice, your enthusiasm, and your message. This will give them a sense of who you are and provide a way for them to get to know you. Offering teleseminars is an extremely effective way to accomplish this.

A teleseminar is a seminar conducted over a telephone, set up as a conference call. You can be the sole speaker or you can set up your call to allow one or more guest speakers.

Teleseminars are a fantastic way for you to share your expertise with a large group of people at one time.

Teleseminars can be a one-time event or a series of calls. They can be free or you can charge for them. You can allow free attendance to the live event and charge for the replay.

I use Free Conference Calling which is a free system to use and delivers high quality sound using MP3 from which you can Listen, download and podcast easily.

Consider Teaming Up with a Friend or Colleague

Compose a list of questions that your audience would love to know the answers to. Get on the phone with a friend or colleague and have them ask you each of these questions. Record your session and answer these questions in as much detail as possible. This will provide you with a powerful audio interview which can be repurposed into a wide range of content-rich products.

If you need help just Ask Susanne and I will support you as you create a Teleseminar.

Jul 18

Windows Tip: Add a web address bar to the Windows toolbar

Get quick access to the internet even if you don’t have a browser window open.

Just right-click an empty space on the toolbar (it’s the horizontal bar at the bottom of the Windows desktop that contains the Start menu right click select “Toolbars,” then choose “Address” from the menu.

Once you do, an address bar—just like the one on your favorite browser—will appear in the toolbar.

Type a web address (or “URL”) into the bar, press the “Enter” key, and —your default web browser will spring to life, jumping straight to the website you specified.

Not sure you want an address bar taking up space on the toolbar? Right-click an empty spot on the toolbar again, select “Toolbars,” uncheck “Address,”

I find this very quick and full when working in a doc and need to look up some facts…just drop my mouse down to toolbar and type in address rather than having to find my firefox icon click on it to bring up the address bar and then type in the address. Very efficient.

Jul 10

Book Marketing Ideas for Authors

Jun 01

Authors-Looking for creative ways to reach new audiences and sell more books?



Attend this exciting Digital Publishing Virtual Summit from 12th to 14th June & 19th to 21st June 2012

20 World-Renowned Experts – Several sessions per day!  Each day, there are new presenters with new ideas and fresh ways of approaching the challenges of marketing a book to build your brand in today’s changed publishing environment.

There will be 20, action-packed workshop sessions in four content areas:

1. Promoting Your Message
2. Book Creation Strategies
3. Creating Multimedia Content
4. Making Money with your Message

My friend, and event founder, D’vorah Lansky puts on a fantastic event. You can sign up for free and watch a brief video.

Check out the amazing speaker line-up: 

* Lynnette Phillips: “It’s an Amazing Time to Be an Author”

* Roger C. Parker: “Creating a Map to Your Personal Branding Success”

* Sandra Beckwith: “No Need to Pack for a Virtual Book Tour”

* Marnie Pehrson: “The Anatomy of an Amazon Bestseller Launch for Print and Kindle Books”

* Craig Cannings: “Accomplish More in Less Time by Teaming Up with a Virtual Assistant”

* Jim Edwards: “5 Ways to Have Your eBook Done By Next Friday”

* Joel Friedlander: “3 Keys to Book Design Success”

* Aggie Villanueva: “Why a “Category” Bestseller at Amazon is So Important & How to Get One (or more)”

* Val Waldeck: “Book Creation Strategies: Extending Your Reach”

* Kristen Eckstein: “How to Go from eBook to Printed Book”

* Michelle Schoen: “Easy Digital Publishing with PowerPoint”

* Felicia Slattery: “Produce Talking Head Videos and Drive Traffic Right to Your Book Site”

* Erin Ferree: “How I Went Viral with My eBook And You Can Too!”

* Dr. Jeanette Cates: “Build Your Credibility with An Online Course”

* Jackie Lapin: “Internet Radio—Your Launching Pad for Digital Products”

* David Hancock: “A Blueprint for Success Without Stress, Now and In The Future”

* Ali Luke: “Marketing Your Digital Book or Products with a Powerful Sales Page”

* Ellen Violette: “Kindle vs. Self-Publishing, How Should I Publish My eBook”

* Terry Whalin: “Become a Prolific Writer and Write Less: Repurpose Your Message and Sell More Books”

* Leesa Barnes: “Multiple Streams of Virtual Event Income”

This will be a great event so grab your seat and I’ll see you there!

 

May 12

WordPress plugin: Editorial Calendar

What a lifesaver….Just read a blog post from Niel at WpDude describing the benefits of installing a plugin called WordPress Editorial Calendar. Usually I have post-it notes all over my desk with exerts of blog post ideas I want to follow up with. It does get a bit untidy and of course some ideas do get lost in the shuffle.

I have installed this plugin and I am amazed at how easy and convenient it is. The WordPress editorial calendar allows you to setup a schedule of posts to publish or write in the future.  It also allows you to create a schedule of posts that are in outline or draft that you intend to write at a later date.

Features

  1. See all of your posts and when they’ll be posted.
  2. Drag and drop to change your post dates.
  3. Quickedit post titles, contents, and times.
  4. Publish posts or manage drafts.
  5. Easily see the status of your posts.
  6. Manage posts from multiple authors.

The plugin also comes with a video to show you how to use it. You can download it here

May 12

5 Common Questions–Create Your Own Website

Start Your Own Website – 5 Common Questions & Answers
It’s intimidating to start your own website. Especially with all the options and potential scams that can cause confusion and frustration.
These are the questions I get asked most often about starting a website:
1. How do you get a website address?
One of the things to understand about getting a website domain name is that you ‘register’ the domain and not buy it. It’s kind of like renting. So, what you need to do is find a domain registrar to rent the domain from and then find a place to ‘host’ it. It’s kind of like renting a car and then you need to find a place to park it.
You get your website address from a domain registrar.  is a registrar I use and trust.  I  use HostGator for  hosting my domains as it has 24/7 online support. If something goes wrong with your site it usually happens after hours ( usually in the middle of the night… if you work late like I do) and it is so reassuring to be able to contact a person and get help quickly.

2. How do I get a website?
There are many ways to get a website online and really this is one place you should do your research before just jumping in. The web host you choose or the designer you pick can have a big impact on how you move forward with your business on the internet.
You have a few options:
Learn to build a website yourself – time consuming and confusing if you go it alone but very rewarding once you master it!
Hire a website designer – you still need to do your research so you understand your needs with a website.
Use a website builder – Some website hosting companies come with built in website builders that help you get online but are very limiting when it’s time to grow and do other things with your website.
If you’re new here then you might not know that I teach people how to set up their own websites using a free software program called WordPress. It’s my absolute favorite way to build a website! Gone are the days where you have to be a programmer to make your own website. WordPress really puts the ability to build an online business into the hands of anyone with a great idea and the determination to get it done. For more on how to build your website with WordPress, check out my program here: WordPress 101
3. How do you take payments on the internet?
Even if you offer a service, instead of a product, taking payments online is a smart way to boost business and get new customers or clients when they’re ready to buy. The process of setting this up can be baffling to those new to the process.
Many people who sell on the internet will use a shopping cart system to actually collect payments even when they’re not there. The shopping cart is set up ahead of time and then when people come to your website, see something they like and are ready to buy, you don’t need to be there to help them make the purchase. It all happens automatically through the shopping cart.
One of the most common ways to take payment online is through an online system called Paypal. With Paypal you sign up for an account and hook up your bank account or credit card to the account. This way when you make a purchase the only one who gets to see your credit card or banking information is Paypal and you are a little safer than if you’re randomly surfing the internet marketing purchases.
You can also sign up for a merchant account to accept credit cards on your own website through a shopping cart system.
The shopping cart system I have hooked up to my own websites and business is called Amember. It’s more for digital products and not ecommerce.
4. How do you set up a business email?
You should have a business email that matches your website. Normally you will purchase this either with your website hosting package or as an add-on. It creates more professionalism to have an email coming from your own domain name then a local internet service provider account that you get when you sign up for the internet.
Once you have your hosting setup, it’s a fairly easy process to then setup your email. Most hosts (or good hosts) will have a program called Cpanel available to you through the hosting account. To set up your email you log into Cpanel and click on the email section and then follow the prompts. If you have trouble finding this you should be able to call or email your hosting company to ask them how to set up your email.
5. How do you get your website listed in the search engines?
Getting on the search engines doesn’t have to be a long or expensive process. There are some people who will charge you a lot of money to submit your site to hundreds of search engines. Don’t pay them. There is no need to submit your sites at all as they can be found naturally.
The search engines send out what are known as ‘spiders’ constantly. These spiders follow the links from one website to another. All you need to do is get yourself a link on a site that is already being ‘spidered’ and the search engines will find your and do what they call ‘index’ your site in the search engines.