You may be relieved when your books are published. But the next stage – marketing the book – awaits you.
And by now many authors realize that, for purposes of connecting with prospective readers, they need to be active on social media sites and have their own “home base” book author website.
here is an important piece of information about YOUR book author website:
While your book may be finished, your website should never be “finished.”
Why? 2 Reasons
1. SEO – Search Engine Optimization
You want your website to attract the search engines so that your site has a good possibility of coming up in people’s search results.
Search engines are picky – . they search for fresh content
For example, if your site is three years old and there have been no blog posts, new pages added, or new content, the search engines probably believe that your site is not an active one. And search results do NOT like to include inactive sites.
How do you tell the search engines that your site is indeed alive? You add fresh content as often as possible to demonstrate that all is well.
2. Attracting readers – those people who appreciate what you write.
Fresh content appeals to the search engines and also appeals to your prospective readers. Particularly as you are a writer (you did write a book, right?), having a blog on your website offers the opportunity to showcase your writing and continually add fresh content.
What you blog about should preferably be somehow connected to your book(s).( In my free report I share blog ideas) The consistency of your blog post topics is important for readers who have expectations as well as search engines, which also have expectations.
Search engines strive to return the most accurate results when a person searches on a word or expression. When you write your blog posts, share interesting information with your readers while staying on the “spine” of what you write about. It is a good idea to remember that the on-the-spine content you continually provide your prospective readers will also please the search engines.
The last word is to blog often, be consistent..
Share your thoughts on SEO…..