Monthly Archive: January 2010

Jan 15

Engage Subscribers: 6 Fun Email Ideas

Just read this great post from AWEBER. It tells you how to engage your audience with fun activites.They keep your audience engaged and looking forward to your emails -which translate into more of your emails being opened. Read the article for yourself    .Read the article for yourself.

Jan 14

Turn your blog post into PDF Book

BlogBooker turns blogs into PDF Books
Just found this amazing tool and it is free. It takes your blog posts and creates them into pdf doc. What a great way to archive your work. You can print your BlogBook and make it real, read it more comfortably or share it with friends, publish it …even your images are embed. What a fast easy way to create an ebook!

BlogBooker
Turn your Blog into a PDF Book/Archive.

BlogBooker

Is BlogBooker a tool you could use in your business? Please comment

Jan 12

Mobile Marketing Tools

Four Mobile Marketing Tools your business needs to reach your Mobile Audience

1. Text Messaging / SMS

So many people are doing text messaging – 123 million of us in the US and 3 billion of us worldwide. It is only natural that this type of communication would be used for businesses to attract an audience.

The most common format of text messaging as a marketing tool is to use mobile coupons-offering a discount or special offer via text message. But text messaging can and should be so much more than just coupons.

Alerts, text clubs, product/service information, sending mobile site links, interactive voting, contests, text-to-donate are just a sampling of the many uses of text messaging.

2.Mobile-Friendly Websites

Over 50 million people in the US are going online with their phones and they are expecting to get websites that work on their phone. They want to find what they need quickly and easily and get back to whatever it is they were doing. The mobile web experience is not about “browsing” it is about “finding.”

If you are not sure if your company site is mobile friendly, just go to it on your mobile phone. Preferably access it from more than one type of phone so you can see how differently it works for different people based on the phone they are using.

3.Mobile Advertising

Much the same as there is banner advertising on the desktop version of the Internet, there are also banner ads on mobile sites. Google made news recently by buying AdMob, one of the leading mobile display ad networks, and it is safe to say that mobile display (or banner) advertising will be a much more used tool in marketing now.

Additionally there is pay per click advertising which is aligned with mobile search. A consumer searching for something their phone will see search results ads showing along with the organic listings they find. Naturally, Google is a huge player in this space as well with their Google Mobile Adwords program.

4.Mobile Email

Each day millions of people check their email on their phone. Whether the businesses sending emails to these people intended to be mobile marketing or not, they most certainly are. Once a person is communicating and engaging with you on their mobile device you are doing mobile marketing.

Every email that is sent must be easily readable on a mobile device or become so within one click. People are deluged by email and it is not likely that they will look at your email twice. If the first opportunity to see it comes on their mobile, it darn well better work because you will not get a second chance when they are on their desktop later.

If you need help with any of these mobile marketing tools I am here to help you.  Contact me.

Jan 12

Your Business Needs an Autoresponder

Why You need an Autoresponder

Autoresponders are one of the most popular tools used on the Internet, as they will enable you to put a portion of your business on auto-pilot helping you build relationships with subscribers starting the moment they sign up.

Autoresponders can welcome new subscribers, educate them about your products, and drive them back to your website – without you lifting a finger.

Plus, with our unique Autoresponder Send Windows, you’ll reach subscribers during the days and times you know work best for them!

Not only do they automate the daily task of manually replying to requests for information, but they also provide instant gratification for the recipient.

When selecting an autoresponder service, there are many factors that need to be taken into consideration to ensure maximum performance.

• Personalized responses – This makes the recipient feel that the message was sent specifically to them.
• Automatic follow ups – Studies have shown it may take up to seven contacts before closing a sale.
• Unlimited text length – If you are inhibited by the amount of text your autoresponder may contain, you may be forced to revise a successful sales letter, ultimately costing you business.
• Free unlimited updating – It is imperative to provide your customers with accurate, up to date information on your products and services.
• Automatic notification – You must have the ability to track your ad’s performance. You should be instantly informed each time someone requests your information.

Autoresponders are an absolute essential part of developing a successful Internet business. The more you can automate your tasks, the more time you’ll have for more important things, such as making more sales.

The one I recommend is Aweber. They have an extensive libarary of  How-to- Videos and articles to help you create a successfull business. They also offer live chat help.

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